Attention Sea-King
Dear Future Whales,
In today’s note, I’m tackling the ongoing struggle for attention that Web3 projects and content creators are facing. Overall, attention is dwindling—memecoins are losing their appeal, airdrops have mostly faded away, Web3 gaming feels like a fleeting fad with mediocre quality, and RWAs still feel too niche to gain widespread interest. Let’s dive in.
Summary:
The Struggle for Attention
Farming Fatigue is Setting In
The Case for a More Sustainable Path Forward
Attention! Do I Have It?
Navigating the treacherous waters of Web3, I’ve been trying to steer attention toward SegMint.io and the emerging world of tokenized collectibles. But I keep running into the same issue: grabbing attention seems more elusive than ever. Let’s unpack this…
I recently thought about running a poll to find out why it’s so challenging to direct attention toward tokenized collectibles. After all, there’s no shortage of activity in the space—so where is everyone really spending their time? The poll would ask: What’s capturing your interest right now? Memecoins? Web3 gaming? RWAs (Real World Assets)? Or, dare I say, Nothing?
I think "nothing" might be the real answer.
Let’s Break It Down:
Since April, over 1 million new tokens have been minted. But let’s be real—how many are actually worth your attention?
RWAs (Real World Assets): Tokenized securities have potential, but for most, the narrative isn’t compelling yet. Outside of stablecoins and a few platforms like Courtyard driving volume on OpenSea, interest remains lukewarm.
Web3 Gaming: Is gaming the golden ticket? Players are grinding away in games like Cambria, but let’s face it—it feels more like a fleeting fad than a sustained trend.
So Why the Apathy?
The truth is, we’re suffering from farming fatigue. Play-to-earn has become synonymous with “grind to boredom.” You earn points, wait for that supposedly exciting airdrop, only to be let down by yet another disappointing payout. And these airdrops are often based on the number of users—a number that’s dwindling due to low engagement and projects struggling to find product-market fit. Are we really surprised that the results are disappointing? Too many broken promises have left the community feeling burned and wary of where to place their time and energy.
If we’re honest with ourselves, many of us so-called “collectors” are now sitting on a big pile of… pixels. Our once-liquid assets have become digital relics, with limited ways to cash out. The bear market has left its mark—we’re scarred by the head fakes and broken promises. As a result, we’ve retreated into smaller, fragmented tribes, each clinging to our preferred corners of Web3: memecoins, RWAs, or gaming. But with such a diminished and scattered community, it’s hard to see any single direction gaining real traction. Without a unified vision and collective support from the broader Web3 community, sustained momentum feels increasingly out of reach.
A Case for Tokenized Collectibles:
In this landscape of dwindling attention and rising skepticism, tokenized collectibles offer a refreshing path forward. They provide tangible, real-world value that extends beyond speculative bubbles and grinding mechanics. It’s a way to engage with assets that have intrinsic worth, whether it’s a rare bottle of wine, a vaulted watch, or another unique collectible. This is where the future of Web3 could genuinely shine—by connecting the digital with the real in ways that resonate with people on a deeper level.
As the noise of the Web3 world continues to grow, maybe it’s time to tune it out and refocus on what really matters: creating and curating value that stands the test of time.
I can’t lead Web3 forward alone, but with your support, we can build a space that truly innovates, onboards the masses, and highlights what we're passionate about. Let’s work together to make it happen.
Authored by Matt Bartlett, CAIA. Follow Matt on x.com @MattBartlettVE
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